Location release for unit 2 advert re-brand
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Unit 2 Evaluation
Unit 2 Evaluation The Brief For the Unit 2 'Rainbow Magnum' TV advert, we were tasked with successfully re-marketing the ice cream brand 'Magnum' from adults to children. I think that the topic brief was met with our 'Rainbow Magnum advert' also creating a new target audience for the brand. I featured as one of the actors throughout the advert. I also wrote some of the story and co-filmed some of the shots. I also did all of the editing for the advert and imposed all post production video affects and music. I think that the light hearted feel of the advert and the exciting new ice cream product would interest children. Post production comments and feedback The feedback we received for the finished product was mainly good with a lot of people liking the editing style and concept. we received some constructive criticism for the product as well as praise with comments relating to the music and the voice over during the scene with the unicorn.
The nature and purposes of research Primary research Primary research is information you have procured first hand for the specific purpose of your research. An example of primary research is a questionnaire or a survey that you hand out to as many people as possible to get fair and varied answers. Secondary research Secondary research is data you have collated and summarised from existing research, examples of this is the internet or newspapers.
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